What does the second-home buyer want in a community? The answer is relative. By James A. Frank.
Not long ago, second-home and golf communities were built for a particular audience: the older couple, thinking about retirement and looking for a private club with fun, sun, and others like themselves.
Today, the “other home” buyer is both younger and larger. Younger because a new, active crowd is looking for a vacation home earlier in life than its forebears did. Larger because these same people aren’t simply shopping for two, but for the entire clan.
“Prior to 9/11, it was business as usual: People retired and moved away wherever they were going,” says Dan Collins, president of IMI, which marketed and sold Martis Camp above Lake Tahoe, California, and Kukui’ula on Kauai. “But today, projects that have become very successful have done so by catering and building their amenities and operations around multi-generational living.”
“Family amenities have increasingly become a necessity rather than a nice amenity,” says Jeff Heilbrun, general manager of Snake River Sporting Club in Jackson, Wyo., “especially as family-oriented boomers reach retirement age.”